| SouthTrust Bank - Site Development |
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Background SouthTrust Corporation is a $52.7 billion regional bank holding company with headquarters in Birmingham, Ala. SouthTrust operates 712 banking and loan offices and 894 ATMs in Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia. The company offers a complete line of banking and other related financial services to commercial and retail customers. In 1999, the company’s web site, www.southtrust.com, needed to be redesigned to present the image of a modern bank. Challenge  Banking Industry The objective was to advance an entirely new Web site strategy for the bank to promote a new image for the bank. To do this a new interface would need to be created as well as underlying information architecture. The technical development would need to consider the content flow and large amount of data published to the site. Solution The first part of the project was to meet with the top executives of SouthTrust bank to create a web site strategy and write up the requirements. I led strategy effort, developed the information architecture, and managed the designers and developers. The result was an improved site that was delivered on time and accomplished the bank’s objects. Unique Features - Financial sector solution - Web site strategy - Information architecture |
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